dr2marketing and D&M Leasing Partners with Companion Animal Network

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dr2marketing is excited to announce that we have partnered with our client D&M Leasing to support Companion Animal Network, a non-profit based program who has placed 938 loving animals with their forever home since their incorporation in 2002.

Companion Animal Network is a member of a new concept, “ERescue,” which consists of hundreds of volunteers across the state sharing information on animals in need.   Their mission is to rescue, rehabilitate and re-home mixed breed dogs from local animal shelters, and those abandoned or found as strays; and to provide assistance to the community at large.

Companion Animal Network does not have a shelter; rather, all dogs are fostered.  Once their health and temperament has been assessed, they are ready to be adopted into their forever home.  Each successful adoption means that Companion Animal Network will be able to help another dog in need.

Join dr2marketing and D&M Leasing in supporting Companion Adoption Network in their fight to end the cycle of irresponsible breeding, abandonment, and death of these loving animals.  Click here to learn more about Companion Animal Network and click here to make a tax-deductible donation through Paypal.

Click here to see a list of available pets for fostering or adoption and email can.adoptions@yahoo.com with any additional questions or inquiries.

dr2marketing Launches New Website

dr2marketing is very excited to announce the launch of our new website.  We might be biased, but we think it looks pretty fantastic!  Check out the website here and let us know what you think.

Based in Dallas/Fort Worth, dr2marketing is a full-service agency specializing in lead generation campaigns. From traditional media to social media and beyond; we brand your company through direct response strategies and provide customized solutions to bring you new business. At dr2marketing, we help lead clients through the changing landscape that is influenced by technology, culture and the economy.

Contact us here!

Revenue Generating Facebook Campaigns

Since we opened our doors in 2005, dr2marketing has specialized in results-driven advertising solutions. We believe in the idea of “branding” a product or service through direct response strategies to bring new business. When a marketer can deliver a relevant message to a relevant audience in a relevant location at a relevant time, a client will enjoy a nice return on investment.

With our lead driving techniques, our industry expertise, and extensive relationships throughout the advertising and media community, we’ve experienced massive successes through radio and television. However, the digital and social media age brought about a new challenge.

Every day, businesses are inspired to bring creative marketing ideas to life on social media in ways that have a real impact on their bottom line. When one of our clients requested a campaign that did just that, we were a bit reluctant to give in to the pressure of social media. The original plan was designed as a public relations piece with the goal of driving brand recognition and establishing a presence on Facebook to:

  • Increase fan engagement to build a dedicated Facebook community
  • Drive Facebook fans directly to their website

As the Facebook page grew, we began implementing lead driving tactics used in radio and TV campaigns. The result? A highly relevant brand that delivered qualified social media leads to the client.

Results (to date in 2013):

  • More than $300,000 in gross profit
  • 22-to-1 return on investment

Facebook is the most efficient lead source for this client in terms of ROI, and needless to say, we have a very satisfied client. Companies who want to remain competitive by having a closer connection to their audience are experiencing tremendous value out of their investments in social media.

What originally started out as a simple public relations piece, transformed into not only a fantastic PR campaign, but also one that’s currently generating thousands in revenue each and every month with no end in sight.

For a free advertising consultation, contact Roger Lee at (817)778-4695 or by email at: rlee@dr2marketing.com. Our agency specializes in results-driven advertising solutions to brand your practice through direct response strategies to bring new business.

Social Media in Healthcare: More Consumers Turn to Social Media for Healthcare Information

It turns out Facebook is more than just a tool to help keep in touch with old friends and keep everyone posted on your latest whereabouts, according to Fox Business and the National Research Corporation. The corporation surveys 22,877 Americans across the country each month for its Ticker survey, the largest, most up-to-date poll on consumer healthcare opinions and behaviors.

According to its latest survey,

  • 96% of respondents said they used Facebook to gather information about healthcare
  • 28% consulted YouTube
  • 22% utilized Twitter

The survey also found that 4 out of 10 respondents said social media was very likely or likely to impact future healthcare decisions.

39% said they have a very high or high level of trust in social media.

Who is Turning to Social Media for Healthcare Information?

Americans using social media for healthcare are affluent and young – 42 years old on average, and those not using social media for healthcare skewed older – 49 years old on average.

Households earning $75,000+ were more likely to use social media for healthcare purposes than households earning less.

So, if you’re a doctor or surgeon and you’re not marketing to prospective patients through social media, then you’re missing out. At dr2marketing, we take traditional social media one step further and developed an innovative formula to drive new and qualified leads in any marketWhen you add the word “marketing” to the phrase “social media”, you’re talking about business and our social media marketing services are designed to generate leads in the healthcare industry, which in turn, drives results to your practice.

To take your practice to the next level, contact Managing Partner Roger Lee at (817)778-4695 or contact us online. 

Five More Lessons From SXSW 2013

1. Trust Is The New Social Glue

  • As social media marketers, we often ask how we can draw clients to our products and help them complete a purchase. This weekend at SXSWi, I found the answer: trust. The power of social media is that it connects people with your company and allows people to get to know you. People trust their friends more than a stranger because they know them. Social media is now the medium that lets you build that connection and level of trust.

 Bottom line: If you allow consumers to know what you value, they will trust you.

                                                                                                                        

2. Mobile is the Hub Of Brand Experience

  • The last five years have seen an explosion in smartphone use. With this explosion there has been a shift in brand experience. Today, consumers experience your company on their phones more than anywhere else. Did you know that 65% shopping starts on a smartphone? When your consumer is on the go it’s important to make sure you are with them because loyalty now lives in their pocket. We’ve seen this first-hand with the app we helped develop for our client, D&M Leasing.

Bottom line: Finding your way into a potential customers pocket will give you new opportunities for business.

                                                                                                                         

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The Uncertain Future of Facebook Graph Search

The much buzzed-about Facebook Graph Search is getting closer to its wide release. And although its development is progressing, there are plenty of questions still to be answered about how successful it can be.

For those that don’t know, Facebook Graph Search is a search engine within Facebook that allows users to “cross-reference” people with places, interests, likes, activities, etc. The goal, as Facebook puts it, is to “discover fun connections between people, places and things.” For marketers, this means defining a target market even further in order to find their ideal consumers and cater to them.

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All of That Sounds Great – But Will it Work?

Last week, a panel of experts at SXSW Interactive discussed Graph Search and its future. The most pressing concern was that as of now, its usability is way off. At the moment, it’s too difficult to navigate and find what you’re looking for. The full version won’t be released to everyone for another 6-12 months. At that point, it should be easier conduct searches. Then we will see a wider implementation of the service.

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There are a lot of questions that need to be asked since Graph Search is still young in its development. 

  • Will it become pervasive?
  • Will the masses use it?
  • Is there a real need for it?
  • How will it work with the new News Feed?
  • Is there an interest from consumers to see brand conversations?
  • Will the fact that people aren’t completely honest online affect its usability?
  • How will graph search sort content that is in image form?

 

What We Know Today

These questions, and many more, will ultimately be answered when Graph Search is fully functional. But from early testing, a few things have become clear.

  1.  This feature will be most useful in its mobile functionality. Targeting users based on their current location will be the easiest information to find  consumers. Catering to customers based on their current location will promote moment-by-moment targeting. Marketers can also use this information to study consumer’ habits and tailor their campaigns to meet those needs.
  2.  Graph Search should help to increase engagement. Once marketers have learned more about their consumers, users should be given more accurate and relevant content. In turn, this should encourage engagement and place a stronger emphasis on communicating with consumers. These increased conversations should then drives sales. 

Going Forward

Tell us what you think! Will you try Graph Search for your own personal use and benefit? Would you use it to connect with people who have similar interests?

Lessons Learned from SXSW 2013

The South by Southwest (SXSW) Interactive festival in Austin, TX has emerged as one of the leading annual conferences for digital and social media experts and enthusiasts. Thousands of attendees from across the United States and all over the world gathered over the weekend to attend hundreds of sessions that covered a wide range of topics. New trends emerged, new thought leaders hit the scene, new marketing techniques were revealed, and new best practices were established.

But like everything in life, all good things must come to an end. Here is what we will always remember about SXSW Interactive 2013.

 

1. Visions of an Innovative Future 

Amidst the chaos and all the huge parties, there were actually many meaningful conversations about what’s in store for the future. Google’s search guru Amit Singhal told us that the future of Google search is to become a ‘Star Trek’ computer that will anticipate what users search for.

“These are some of the best times in search,” Singhal said. “All the technology is coming together: speak recognition, knowledge graph, natural language understanding — there are new devices coming out, so when you marry all this, tomorrow is looking bright.”

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2. Real-Time Marketing

We were able to use real-time marketing to constantly monitor social media channels for trends about SXSW, and then quickly act on insights to get included in the conversation. This helped in the relevancy of marketing by allowing our brand to reach the right audience at the right time with the right message in the right location.

Between live-tweeting during sessions and events, and posting photos and updates to our Facebook page, we noticed a significant impact in new followers, retweets, faved tweets and new ‘likes’.

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3. Facebook Graph Search Isn’t Doing Much…Yet

Still in beta, the implications of Facebook Graph Search for marketers remain largely unknown because so few people are using it and no one really knows how people are going to react to it and how they might use it once it’s opened up for widespread use. About half of the people who attended the session about this topic actually use Graph Search, and less than one-third of those individuals found it to be useful.

Predictions from the panel suggest that Graph Search is a huge opportunity for marketers in the next six to 12 months, but that it still has a long way to go before there are any immediate benefits for the consumer.

 

4. Marketing Madness 

It’s no secret that SXSW is a haven for marketers and advertisers looking to make more people aware of their companies and products. But a tent and a sign don’t exactly cut it. Some companies went all out (or they certainly tried to) with some fairly crazy marketing stunts.

Hootsuite put together an owl bus and had it rolling through downtown Austin.

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And Central Desktops had a man dressed up as an angel wearing a tutu, who was rocking out during the Interactive Trade Show on Monday morning. These are just a couple of the bizarre stunts we saw during SXSW, but the list definitely went on.

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5. Humans Aren’t the Only Celebrities

Besides the fact that Tesla Motors CEO Elon Musk was the biggest name among keynote speakers, there was also Shaquille O’Neal, Google search guru Amit Singhal and Guy Kawasaki to make the list even more impressive.

However, the biggest celebrity at SXSW 2013 wasn’t even part of the official interactive programming – it was in fact viral Internet star Grumpy Cat, who posed for photos in the Mashable House and drew lines of fans around the block.

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So why did people wait in line for up to three hours to see Grumpy Cat? Simple. It’s because everyone else was waiting in line. The “fear of missing out” is a persistent phenomenon, where every decision to attend something is usually a decision not to attend several other compelling options. Despite the fear, people gravitate toward what they think will be most memorable, and most social.

If I wasn’t deathly allergic to cats then maybe, just maybe I would have waited in line to pet this famous feline – ok, let’s be honest. I wouldn’t have regardless.