Social Media in Healthcare: More Consumers Turn to Social Media for Healthcare Information

It turns out Facebook is more than just a tool to help keep in touch with old friends and keep everyone posted on your latest whereabouts, according to Fox Business and the National Research Corporation. The corporation surveys 22,877 Americans across the country each month for its Ticker survey, the largest, most up-to-date poll on consumer healthcare opinions and behaviors.

According to its latest survey,

  • 96% of respondents said they used Facebook to gather information about healthcare
  • 28% consulted YouTube
  • 22% utilized Twitter

The survey also found that 4 out of 10 respondents said social media was very likely or likely to impact future healthcare decisions.

39% said they have a very high or high level of trust in social media.

Who is Turning to Social Media for Healthcare Information?

Americans using social media for healthcare are affluent and young – 42 years old on average, and those not using social media for healthcare skewed older – 49 years old on average.

Households earning $75,000+ were more likely to use social media for healthcare purposes than households earning less.

So, if you’re a doctor or surgeon and you’re not marketing to prospective patients through social media, then you’re missing out. At dr2marketing, we take traditional social media one step further and developed an innovative formula to drive new and qualified leads in any marketWhen you add the word “marketing” to the phrase “social media”, you’re talking about business and our social media marketing services are designed to generate leads in the healthcare industry, which in turn, drives results to your practice.

To take your practice to the next level, contact Managing Partner Roger Lee at (817)778-4695 or contact us online. 

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