Since we opened our doors in 2005, dr2marketing has specialized in results-driven advertising solutions. We believe in the idea of “branding” a product or service through direct response strategies to bring new business. When a marketer can deliver a relevant message to a relevant audience in a relevant location at a relevant time, a client will enjoy a nice return on investment.
With our lead driving techniques, our industry expertise, and extensive relationships throughout the advertising and media community, we’ve experienced massive successes through radio and television. However, the digital and social media age brought about a new challenge.
Every day, businesses are inspired to bring creative marketing ideas to life on social media in ways that have a real impact on their bottom line. When one of our clients requested a campaign that did just that, we were a bit reluctant to give in to the pressure of social media. The original plan was designed as a public relations piece with the goal of driving brand recognition and establishing a presence on Facebook to:
- Increase fan engagement to build a dedicated Facebook community
- Drive Facebook fans directly to their website
As the Facebook page grew, we began implementing lead driving tactics used in radio and TV campaigns. The result? A highly relevant brand that delivered qualified social media leads to the client.
Results (to date in 2013):
- More than $300,000 in gross profit
- 22-to-1 return on investment
Facebook is the most efficient lead source for this client in terms of ROI, and needless to say, we have a very satisfied client. Companies who want to remain competitive by having a closer connection to their audience are experiencing tremendous value out of their investments in social media.
What originally started out as a simple public relations piece, transformed into not only a fantastic PR campaign, but also one that’s currently generating thousands in revenue each and every month with no end in sight.
For a free advertising consultation, contact Roger Lee at (817)778-4695 or by email at: firstname.lastname@example.org. Our agency specializes in results-driven advertising solutions to brand your practice through direct response strategies to bring new business.