Revenue Generating Facebook Campaigns

Since we opened our doors in 2005, dr2marketing has specialized in results-driven advertising solutions. We believe in the idea of “branding” a product or service through direct response strategies to bring new business. When a marketer can deliver a relevant message to a relevant audience in a relevant location at a relevant time, a client will enjoy a nice return on investment.

With our lead driving techniques, our industry expertise, and extensive relationships throughout the advertising and media community, we’ve experienced massive successes through radio and television. However, the digital and social media age brought about a new challenge.

Every day, businesses are inspired to bring creative marketing ideas to life on social media in ways that have a real impact on their bottom line. When one of our clients requested a campaign that did just that, we were a bit reluctant to give in to the pressure of social media. The original plan was designed as a public relations piece with the goal of driving brand recognition and establishing a presence on Facebook to:

  • Increase fan engagement to build a dedicated Facebook community
  • Drive Facebook fans directly to their website

As the Facebook page grew, we began implementing lead driving tactics used in radio and TV campaigns. The result? A highly relevant brand that delivered qualified social media leads to the client.

Results (to date in 2013):

  • More than $300,000 in gross profit
  • 22-to-1 return on investment

Facebook is the most efficient lead source for this client in terms of ROI, and needless to say, we have a very satisfied client. Companies who want to remain competitive by having a closer connection to their audience are experiencing tremendous value out of their investments in social media.

What originally started out as a simple public relations piece, transformed into not only a fantastic PR campaign, but also one that’s currently generating thousands in revenue each and every month with no end in sight.

For a free advertising consultation, contact Roger Lee at (817)778-4695 or by email at: rlee@dr2marketing.com. Our agency specializes in results-driven advertising solutions to brand your practice through direct response strategies to bring new business.

Social Media Marketing – More Than Just PR

Anyone who says you can’t measure social media is wrong. There, I said it.

But before the social media purists start preaching about how relationships can’t be measured, let me first say that I measure more than just happy thoughts and warm, fuzzy feelings.

The purists in this industry strictly believe that social media in the business world is just a public relations tool and is all about human interaction and emotions. Their motto is: listen, join and engage – but that’s only part of the formula. What about planning strategically, driving business and measuring social media efforts?

At dr2marketing, we take traditional social media one step further and developed an innovative formula to drive new and qualified leads in any market. When you add the word “marketing” to the phrase “social media”, you’re talking about business. So, our social media marketing services are designed to generate leads, which drives results. (It sounds like a crazy concept, but our clients seem to like it.)

How do we do it?

We harmonize multiple disciplines – brand research, marketing strategy, campaign execution, and analytics to capture the psychology of behavior. The result? A highly relevant brand that drives the marketplace reaction toward your business demands.

We participate in the daily chit-chat while carving out clear calls to action for our clients’ business purpose – whether it’s acquiring customers, optimizing existing relationships, or converting consumers into advocates.

A common misconception is that social media success is directly related to being personal and authentic. Well, that’s not entirely true. In actuality, social media success is attributed to hyper-targeting key messages. What’s the point in talking back and forth with people who don’t care about your brand, product or service? Every client is different, so every message, audience and circumstance should be different as well.

The proof that social media can be used as more than just a public relations tool comes from D&M Leasing – the largest consumer car leasing company in the nation, and one of our biggest clients.

In February 2013, D&M Leasing spent $877 on a targeted Facebook campaign to the surrounding cities of the Dallas-Fort Worth area about vehicle leasing opportunities. The result? 266 qualified leads from Facebook alone. Holy lead generation. To make this even sweeter, their lowest cost-per-lead source in the last year has been social media, hands down.

As Jason Falls wrote on Social Media Explorer:

Optimal communication takes place when a marketer can deliver a relevant message to a relevant audience in a relevant location at a relevant time.

So, to all the social media purists out there – I get it. You’re genuinely interested in “joining the conversation” and you’re good at it. Let me know how it works out when you tell your client that the professional benefit of your services isn’t direct, nor is it trackable, but that they should rest assured – it’s there.

Photo credits: Mark Smiciklas

Seeing is Believing: How YouTube Benefits Your Medical Practice

The Situation

After successfully launching a social media campaign for Dallas-Fort Worth bariatric and cosmetic plastic surgeon, Dr. Clayton Frenzel, dr2marketing decided to enhance his current marketing campaign by incorporating more videos into his social media channels.

We produced four spots that featured four former patients of Dr. Frenzel’s – three bariatric patients and one cosmetic plastic surgery patient. Video testimonials are a key addition to advertising for any practice because it allows individuals to connect with others in a personal and direct way, and also serves as a digital form of word-of-mouth-marketing. I interviewed each patient separately and had them tell me about what their life was like prior to surgery, what their experience with Dr. Frenzel was like, and how their life has changed since their procedure.

The Results

In the end, we produced four honest, insightful video testimonials from actual patients who were eager to share their story with others.

We then took the videos and uploaded them to YouTube to boost Dr. Frenzel’s SEO efforts. Every video we posted to his YouTube channel was tagged and indexed to increase the odds of his name appearing in organic Google searches for keywords associated with his practice and industry.

So, if you haven’t already scrolled down to the testimonials below, be sure to do it now and let us know what you think!

Bariatric Surgery Testimonials

Cosmetic Surgery Testimonial

Case Study: Dallas-Fort Worth Bariatric Surgery Practice

Utilizing direct response advertising strategies in the medical service industry is no longer an option — it’s vital. dr2marketing clients come to us because they know we deliver campaigns with quantifiable results.

The Challenge: dr2marketing was selected as the agency of record in 2009 by a bariatric surgeon in the Dallas-Fort Worth area who wanted to increase his market share and establish himself as a leading surgeon in the weight loss surgery market.

Previous advertising efforts were handled by his office manager, who was aimlessly placing television spots herself on local network stations. She lacked the experience and knowledge to negotiate the best deal that would effectively reach their target audience, and the results left the surgeon with expensive rates that produced a low number of leads.

Our task was to conduct an analysis of the practice’s current advertising strategies and to make recommendations that included media placement of television ads.

Our Strategy:  dr2marketing completed a comprehensive analysis of the surgeon’s market share in the Dallas-Fort Worth, Texas metropolitan area that evaluated his competitors and target demographic base of prospective patients. We conducted extensive market research to better understand how to appeal to the client’s target audience, and analyzed all of the possible television markets available. This allowed us to determine which stations and schedules would provide the lowest cost per reach.

Implementation: Campaign for the bariatric surgeon and his practice included the following:

  • Marketing analysis
  • Research management
  • Media planning and buying
  • TV commercials
  • Call tracking and reporting

The Results: Within the first month of the campaign, we were able to increase qualified telephone leads by more than five times, taking the surgeon’s inbound call volume from 59 to 297.

Prior to partnering with dr2marketing, this bariatric surgeon performed 86 surgeries during the first quarter of 2009. By the first quarter of 2010, after the partnership, that same surgeon had performed 174 surgeries. Once ranked 21 in a list of bariatric surgeons in the Dallas-Fort Worth area, our client’s ranking soared to number one in just one year’s time.

 

We were able to accomplish these results using the same television spot and the same budget, but our expertise in buying and placing media allowed us to purchase new time slots at cheaper rates that modified the target audience to a more accurate demographic.

If your medical practice is not marketing itself effectively, you could be missing out on the opportunity to reach out to potential patients. We can help increase your revenue by focusing on specific marketing efforts that will bring you a maximum return on investment.

Contact us using the online form or at (817)778-4695 for a no-cost consultation and for more information on how dr2marketing can develop a customized advertising campaign for your medical practice that fits your needs, audience and budget.