Seeing is Believing: How YouTube Benefits Your Medical Practice

The Situation

After successfully launching a social media campaign for Dallas-Fort Worth bariatric and cosmetic plastic surgeon, Dr. Clayton Frenzel, dr2marketing decided to enhance his current marketing campaign by incorporating more videos into his social media channels.

We produced four spots that featured four former patients of Dr. Frenzel’s – three bariatric patients and one cosmetic plastic surgery patient. Video testimonials are a key addition to advertising for any practice because it allows individuals to connect with others in a personal and direct way, and also serves as a digital form of word-of-mouth-marketing. I interviewed each patient separately and had them tell me about what their life was like prior to surgery, what their experience with Dr. Frenzel was like, and how their life has changed since their procedure.

The Results

In the end, we produced four honest, insightful video testimonials from actual patients who were eager to share their story with others.

We then took the videos and uploaded them to YouTube to boost Dr. Frenzel’s SEO efforts. Every video we posted to his YouTube channel was tagged and indexed to increase the odds of his name appearing in organic Google searches for keywords associated with his practice and industry.

So, if you haven’t already scrolled down to the testimonials below, be sure to do it now and let us know what you think!

Bariatric Surgery Testimonials

Cosmetic Surgery Testimonial

Case Study: Dallas-Fort Worth Bariatric Surgery Practice

Utilizing direct response advertising strategies in the medical service industry is no longer an option — it’s vital. dr2marketing clients come to us because they know we deliver campaigns with quantifiable results.

The Challenge: dr2marketing was selected as the agency of record in 2009 by a bariatric surgeon in the Dallas-Fort Worth area who wanted to increase his market share and establish himself as a leading surgeon in the weight loss surgery market.

Previous advertising efforts were handled by his office manager, who was aimlessly placing television spots herself on local network stations. She lacked the experience and knowledge to negotiate the best deal that would effectively reach their target audience, and the results left the surgeon with expensive rates that produced a low number of leads.

Our task was to conduct an analysis of the practice’s current advertising strategies and to make recommendations that included media placement of television ads.

Our Strategy:  dr2marketing completed a comprehensive analysis of the surgeon’s market share in the Dallas-Fort Worth, Texas metropolitan area that evaluated his competitors and target demographic base of prospective patients. We conducted extensive market research to better understand how to appeal to the client’s target audience, and analyzed all of the possible television markets available. This allowed us to determine which stations and schedules would provide the lowest cost per reach.

Implementation: Campaign for the bariatric surgeon and his practice included the following:

  • Marketing analysis
  • Research management
  • Media planning and buying
  • TV commercials
  • Call tracking and reporting

The Results: Within the first month of the campaign, we were able to increase qualified telephone leads by more than five times, taking the surgeon’s inbound call volume from 59 to 297.

Prior to partnering with dr2marketing, this bariatric surgeon performed 86 surgeries during the first quarter of 2009. By the first quarter of 2010, after the partnership, that same surgeon had performed 174 surgeries. Once ranked 21 in a list of bariatric surgeons in the Dallas-Fort Worth area, our client’s ranking soared to number one in just one year’s time.

 

We were able to accomplish these results using the same television spot and the same budget, but our expertise in buying and placing media allowed us to purchase new time slots at cheaper rates that modified the target audience to a more accurate demographic.

If your medical practice is not marketing itself effectively, you could be missing out on the opportunity to reach out to potential patients. We can help increase your revenue by focusing on specific marketing efforts that will bring you a maximum return on investment.

Contact us using the online form or at (817)778-4695 for a no-cost consultation and for more information on how dr2marketing can develop a customized advertising campaign for your medical practice that fits your needs, audience and budget. 

Facebook Timeline is Here: Is Your Business Ready?

Facebook Timeline

The layout change is now live for all brands (Photo source: Mashable).

Last Friday, Facebook Timeline became mandatory for all brand pages. The features of Timeline have been written about extensively–everyone from Mashable to Forbes has written about how the change will impact businesses.

Now that your brand has its own Facebook Timeline page, we’re giving you an inside look at how one of our clients is using Timeline’s newest features to promote their brand and services.

Serving the Dallas/Fort Worth Metroplex, Advanced Bariatric Surgery is under the care of fellowship-trained bariatric and cosmetic plastic surgeon, Dr. Clayton Frenzel — a doctor who realizes and values the significance of social media marketing.


The Cover Photo

They say that a picture is worth a thousand words. In the case of Timeline for brands, that’s true. The cover photo is the first thing your customers will see when they visit your business’s Facebook page, so you have a  unique opportunity to provide a memorable and visual representation of who you are.

The cover photo on the Advanced Bariatric Surgery Timeline showcases former bariatric patients with Dr. Frenzel. A first-time visitor to the page immediately understands what Advanced Bariatric Surgery does, who Dr. Frenzel is and how he can help them.

Advanced Bariatric Cover Photo

The cover photo showcases results of bariatric surgery with Dr. Frenzel.


Highlighting a Post

With the introduction of Timeline comes two new ways for your business to feature important content. The first of these is highlighting a post that you think is important. Highlighting or “starring” makes the post appear larger, expanding it to widescreen.

Currently, Dr. Frenzel is using this feature to advertise his new cover photo.

Highlighted Post

"Highlighting" a post makes it appear full-width across your Timeline.


Pinning a Post

In addition, your business can feature content by “pinning” a post. When a post is pinned, it stays at the top of your Timeline for seven days. This feature is a perfect way to display your latest blog post, advertise a promotion or tell an important message. Regularly updating pinned posts allows your page to stay fresh and keeps your customers engaged.

This pinned post (distinguished by a small, orange flag) was designed with a call-to-action that precedes all other content on the Advanced Bariatric Surgery Timeline.

Pinned Post


Private Messages for Brands

Private messages give your business the ability to connect with your audience on a more private, individual level. Just as Facebook users have been able send private messages to their friends, they can now communicate one-on-one with your organization. This increases engagement, and allows your business to provide individualized customer service online.


How is Your Business Going to Use Timeline?

Facebook’s Timeline provides brands and businesses new opportunities to promote themselves and create conversations with their audience.

Do you love it? Hate it? Tell us how you plan to take advantage of Facebook’s newest layout change.