The layout change is now live for all brands (Photo source: Mashable).
Last Friday, Facebook Timeline became mandatory for all brand pages. The features of Timeline have been written about extensively–everyone from Mashable to Forbes has written about how the change will impact businesses.
Now that your brand has its own Facebook Timeline page, we’re giving you an inside look at how one of our clients is using Timeline’s newest features to promote their brand and services.
Serving the Dallas/Fort Worth Metroplex, Advanced Bariatric Surgery is under the care of fellowship-trained bariatric and cosmetic plastic surgeon, Dr. Clayton Frenzel — a doctor who realizes and values the significance of social media marketing.
The Cover Photo
They say that a picture is worth a thousand words. In the case of Timeline for brands, that’s true. The cover photo is the first thing your customers will see when they visit your business’s Facebook page, so you have a unique opportunity to provide a memorable and visual representation of who you are.
The cover photo on the Advanced Bariatric Surgery Timeline showcases former bariatric patients with Dr. Frenzel. A first-time visitor to the page immediately understands what Advanced Bariatric Surgery does, who Dr. Frenzel is and how he can help them.
The cover photo showcases results of bariatric surgery with Dr. Frenzel.
Highlighting a Post
With the introduction of Timeline comes two new ways for your business to feature important content. The first of these is highlighting a post that you think is important. Highlighting or “starring” makes the post appear larger, expanding it to widescreen.
Currently, Dr. Frenzel is using this feature to advertise his new cover photo.
"Highlighting" a post makes it appear full-width across your Timeline.
Pinning a Post
In addition, your business can feature content by “pinning” a post. When a post is pinned, it stays at the top of your Timeline for seven days. This feature is a perfect way to display your latest blog post, advertise a promotion or tell an important message. Regularly updating pinned posts allows your page to stay fresh and keeps your customers engaged.
This pinned post (distinguished by a small, orange flag) was designed with a call-to-action that precedes all other content on the Advanced Bariatric Surgery Timeline.
Private Messages for Brands
Private messages give your business the ability to connect with your audience on a more private, individual level. Just as Facebook users have been able send private messages to their friends, they can now communicate one-on-one with your organization. This increases engagement, and allows your business to provide individualized customer service online.
How is Your Business Going to Use Timeline?
Facebook’s Timeline provides brands and businesses new opportunities to promote themselves and create conversations with their audience.
Do you love it? Hate it? Tell us how you plan to take advantage of Facebook’s newest layout change.