Social Media in Healthcare: More Consumers Turn to Social Media for Healthcare Information

It turns out Facebook is more than just a tool to help keep in touch with old friends and keep everyone posted on your latest whereabouts, according to Fox Business and the National Research Corporation. The corporation surveys 22,877 Americans across the country each month for its Ticker survey, the largest, most up-to-date poll on consumer healthcare opinions and behaviors.

According to its latest survey,

  • 96% of respondents said they used Facebook to gather information about healthcare
  • 28% consulted YouTube
  • 22% utilized Twitter

The survey also found that 4 out of 10 respondents said social media was very likely or likely to impact future healthcare decisions.

39% said they have a very high or high level of trust in social media.

Who is Turning to Social Media for Healthcare Information?

Americans using social media for healthcare are affluent and young – 42 years old on average, and those not using social media for healthcare skewed older – 49 years old on average.

Households earning $75,000+ were more likely to use social media for healthcare purposes than households earning less.

So, if you’re a doctor or surgeon and you’re not marketing to prospective patients through social media, then you’re missing out. At dr2marketing, we take traditional social media one step further and developed an innovative formula to drive new and qualified leads in any marketWhen you add the word “marketing” to the phrase “social media”, you’re talking about business and our social media marketing services are designed to generate leads in the healthcare industry, which in turn, drives results to your practice.

To take your practice to the next level, contact Managing Partner Roger Lee at (817)778-4695 or contact us online. 

Seeing is Believing: How YouTube Benefits Your Medical Practice

The Situation

After successfully launching a social media campaign for Dallas-Fort Worth bariatric and cosmetic plastic surgeon, Dr. Clayton Frenzel, dr2marketing decided to enhance his current marketing campaign by incorporating more videos into his social media channels.

We produced four spots that featured four former patients of Dr. Frenzel’s – three bariatric patients and one cosmetic plastic surgery patient. Video testimonials are a key addition to advertising for any practice because it allows individuals to connect with others in a personal and direct way, and also serves as a digital form of word-of-mouth-marketing. I interviewed each patient separately and had them tell me about what their life was like prior to surgery, what their experience with Dr. Frenzel was like, and how their life has changed since their procedure.

The Results

In the end, we produced four honest, insightful video testimonials from actual patients who were eager to share their story with others.

We then took the videos and uploaded them to YouTube to boost Dr. Frenzel’s SEO efforts. Every video we posted to his YouTube channel was tagged and indexed to increase the odds of his name appearing in organic Google searches for keywords associated with his practice and industry.

So, if you haven’t already scrolled down to the testimonials below, be sure to do it now and let us know what you think!

Bariatric Surgery Testimonials

Cosmetic Surgery Testimonial